Lure Maker Bio: Crafted in the 1990s by Captain AJ Friend, former owner of the Kona charter boat Hula Girl. These lures were built by a captain, for a captain—designed for performance, not mass production.

Each one was hand-poured and tested in the waters of Kona, where AJ ran his own creations with proven success.

A true piece of fishing history from a seasoned captain who knew what it took to raise fish.