About How Big Game Lures Hawaii Began
Aloha from Kailua Kona, Hawaii 🌺If you’re looking for new, use, vintage and collectable trolling lures from Hawaii, congratulations you have found the right place! You can choose from over 40 lure makers and the largest selection of new and used lures with lures added weekly!
Big Game Lures Hawaii was founded in 2018 by me, Sylvie Madison, a few years after I moved to Kailua Kona. I had been living in Phuket, Thailand for 14 years. I am originally from California.
While in Thailand I worked as a scuba instructor and always loved the ocean. It wasn’t until moving to Kona that I was introduced to Big Game Fishing and of course, the lures...!
I had previously founded and operated (and sold) a successful online store in Thailand, so I knew I wanted to start an online business again when I moved here, and was searching for the right niche.
I was selling stuff on Ebay and realized there was a huge demand for Hawaiian lures after having bought a few at a yard sale. This was how my husband I were introduced to big game fishing. Needless to say we were hooked.
We also developed a greater understanding about the pride of catching one's own food, and how big game fishing and conservation can go hand-in-hand.
Kailua Kona IS the trolling lure and blue marlin capital of the world and I realized I had opportunities here unavailable anywhere else. I set out to learn as much as I could. This included meeting lure makers (and fishing with them) hearing the salty stories and learning about the rich history of big game fishing.
Big Game Lures Hawaii was started because I knew I could offer something different, a larger variety and great prices! It also offered me a way to sell Hawaiian made products, promote Kona fishing and give more exposure to Hawiian lure makers.
I have curated a vast collection of trolling lures to sell and continue to add to our inventory. Only about 15% of our total inventory is online at the moment.
Photo 1 - Me after a lure haul, one of many
Photo 2 - 1st from right, fish weigh-in during 2nd Wahine Tournament. We fished with Captain Rob Ellyn on Lightspeed. We also won the Ahi side bet :).
Photo 3 - Gary Eoff at his home signing his Deluxe Ruckus and Premium Ruckus with abalone shell for my customers, we will be adding more to the website.
Notable Press: In The Bite- Fishing Stories: Kona Bigeye Bonanza
Honokohau Harbor, Kailua Kona, Hawaii - Where it all started!