About Us

Aloha from Kailua Kona!    

If you’re looking for great deals on used lures, the best selection of rare & vintage lures, and or new custom handmade Hawaiian lures you’re at the right place!

Sylvie Madison Big Game Lures Hawaii Lure Queen Big Game Lures Hawaii was founded in 2018 by me, Sylvie Madison, a few years after moving to Kailua Kona after 14 years in Phuket, Thailand. I am originally from California. 

While in Thailand I worked as a scuba instructor and always loved the ocean. It wasn’t until moving to Kona that I was introduced to Big Game Fishing and of course, the lures...! 

I had previously founded and operated a successful online store in Thailand , so I knew I wanted to start an online business when I moved to Kailua Kona, and was searching for the right niche.

I was selling stuff on Ebay and realized there was a huge demand for Hawaiian lures after having bought a few at a yard sale. This was how my husband I were introduced to big game fishing. I also developed a greater understanding about catching one's own food, long lining, and how big game fishing and conservation can go hand-in-hand. 

Kailua Kona IS the trolling lure capital of the world, and blue marlin capital, and I realized I had opportunities here unavailable anywhere else. I set out to learn as much as I could. Not just fishing and finding lures but also meeting lure makers, hearing the salty stories and learning about the rich history of big game fishing. 
Wahine Fishing Tournament Sylvie Madison KOna

Big Game Lures Hawaii was started because I knew I could offer something different, a larger variety  and great prices!  It also offered me a way to sell  Hawaiian made products, promote Kona fishing and give more exposure to Hawiian lure makers.

Gary Eoff Lure Maker Marlin Magic Lures with Sylvie Madison
I have been fortunate to get to know legendary lure makers,  veteran captains, old school fishermen, lure aficionados a whom have educated me and generously shared their stories and knowledge - and still continue to do so.
Our aim is also to share the stories, information and history that we have discovered.   We have curated a vast collection of trolling lures to sell and continue to add to our inventory. Only about 15% of our total inventory is online at the moment. 
We are working diligently to get listings up more quickly, you can find  new listings weekly so check back often! 
For those you who love vintage lures please be sure and check out our Facebook Group dedicated to lure identification. Vintage Trolling Lures - Identification, Discussion & History.  
Feel free to post photos and ask questions. Some of my go-to experts are active in the group.
Our goal is to spread the treasure trove of lures  and knowledge found in Kona, offer personalized service, the largest selection of new and used lures and share some of the of sports fishing history and expertise from Kailua Kona, Hawaii.
Glad you found us!

Photo 1 - Me after a lure haul, one of many
Photo 2 -
1st from right, fish weigh-in during 2nd Wahine Tournament and an ahi I ever caught. We fished with Captain Rob Ellyn on Lightspeed.  We also one the Ahi side bet :). 
Photo 3 -
Gary Eoff at his home signing his Deluxe Ruckus and Premium Ruckus with abalone shell, we will be adding more to the website. 

Notable Press: In The Bite-  Fishing Stories: Kona Bigeye Bonanza 

image of Honokohau Harbor, Kailua Kona, HawaiiHonokohau Harbor, Kailua Kona, Hawaii  - Where it all started!