If you’re looking for new, used, vintage, and collectible trolling lures from Hawaii, congratulations, you’ve found the right place! 🎣 We offer over 40 lure makers and the largest online selection of new and used big game lures with new drops weekly!
Big Game Lures Hawaii LLC was founded in 2018 by me, Sylvie Madison, a few years after I moved to Kailua Kona. I had been living in Phuket, Thailand since 2000 and moved to Kona in 2015. I am originally from California.
While in Thailand I worked as a scuba instructor and always loved the ocean. It wasn’t until moving to Kona that I was introduced to Big Game Fishing and of course, the lures...!
I had previously founded and operated (and sold) a successful online store in Thailand, so I knew I wanted to start an online business again when I moved here, and was searching for the right niche.
I realized there was a huge demand worldwide for Hawaiian lures. This was how my husband and I were introduced to big game fishing. Needless to say, we were hooked.
I developed a greater understanding about the pride of catching one's own food, and how big game fishing and conservation can go hand-in-hand.
Kailua Kona IS the trolling lure and blue marlin capital of the world and I realized I had opportunities here unavailable anywhere else. I set out to learn as much as I could. This included meeting lure makers (and fishing with them), hearing the salty stories and learning about the rich history of Hawaii big game fishing.
Big Game Lures Hawaii was started because I knew I could offer something different, a larger variety and great prices! It also offered me a way to sell Hawaiian-made products, promote Kona fishing and give more exposure to Hawaiian lure makers.
I have been fortunate and privileged to get to know legendary lure makers, veteran captains, old school fishermen, and lure aficionados who have educated me and generously shared their stories and knowledge — and still continue to do so.
My aim is also to share the stories, information and history that I have discovered here.
I have curated a vast collection of trolling lures to sell and continue to add to our inventory. Only about 15% of our total inventory is online at the moment.
I am working diligently to get listings up more quickly. You can find new listings weekly so check back often!
For those who love vintage lures please be sure and check out our Facebook Group dedicated to lure identification: Vintage Trolling Lures - Identification, Discussion & History. Feel free to post photos and ask questions. Some of my go-to experts are active in the group.
Big Game Lures Hawaii LLC is a registered, independently-owned business based in Kailua Kona, Hawaiʻi. I have been proudly in business since 2018, serving the global sportfishing community. My mission is to support local lure makers, responsible sportfishing, and deliver the best prices.
We value transparency, secure shopping, fast shipping, and protecting your privacy. Your trust means everything to us.
Thank you for supporting an independent small business in Hawaii! 🤙
Photo 1 - Me after a lure haul, one of many
Photo 2 - 1st from right, fish weigh-in during 2nd Wahine Tournament. We fished with Captain Rob Ellyn on Lightspeed and won the Ahi side bet 🎣
Photo 3 - Gary Eoff at his home signing his Deluxe Ruckus and Premium Ruckus with abalone shell for my customers.
Notable Press: In The Bite - Fishing Stories: Kona Bigeye Bonanza
Honokohau Harbor, Kailua Kona — Where it all started!
Glad you found Big Game Lures Hawaii!
