Ali's Kai Lures  -  10" Kai Nui Bullet Inspired by the Hawaiian legends of the past   

Shawn Rotella won the 2020 Lure Makers Challenge Tournament in Kona  thanks to the Legend Bullet!

Great lure for Ahi, Tuna, Mahi Mahi and all pelagic big game fish

• The 6-jets take a ton of weight out of the lure creating more surface dishrag action
• The jets cut down on surface tension on the face of lures, so it allows it to actually go back underwater

From the lure maker Captain Shawn Rotella: " So this why it'll actually give you a really good dishrag and then it'll kind of sit itself under water and just do a  little wiggle where you see it.

It looks like a bait fish just right under the surface. You actually see the surface of the water,  undulating."

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Lure Maker Bio: 

Aliʻi Kai Lures are handmade in Kona by charter captain Shawn Rotella, who has fished Hawaiian waters for over 20 years. He got his start in lure making after meeting Hawaiian legends Joe Yee and Tom Futa while working in Oʻahu.

Already experienced with resin and offshore fishing, Shawn’s transition to lure making came naturally. Tom Futa was the first to offer guidance and later invited Shawn into his workshop, along with Joe Yee. Before retiring, Tom Futa sold him many original molds and the wooden masters used to shape them. Shawn still uses those original Futa designs to make many of his lures.

For the last 11 years, Shawn has been running his own Kona charter, Night Runner, testing and perfecting every lure he builds. These baits are not factory-made. They are shaped, poured, and tuned by a fisherman who uses them every day.

Aliʻi Kai means King of the Sea, built to dominate the ocean!