He won't tell us his secret technique but the results are flashy, iridescent and 3-dimensional. Shapes are classic Marlin Magic lures including the original pear shape, with wider hips.
Have a close look at the images and you will see the the 3D pieces of shell. Shell is also on the belly, nose and back of the lures, not just the sides. The result creates maximum reflection from all angles.
Run them or add them to your collection. These were made in small batches!